Honoring Our First-Ever S4 Person of the Year: Greg Cottrell
For the first time in Sand Sports Super Show history, we’re proud to introduce the S4 Person of the Year Award—a new tradition celebrating the individuals who elevate and shape the sand sports community. To kick it off, there’s no better honoree than
Greg Cottrell, Founder and President of Rugged Radios.
Greg started Rugged Radios back in 2004 with a simple but powerful mission: deliver rock-solid communication for racers, riders, and adventurers tackling the toughest environments. From his roots in his father’s motorcycle repair shop to building one of the most trusted names in off-road communications, Greg has fueled the industry with innovation, passion, and community spirit.
On Friday, September 19, 2025, we’ll proudly present Greg with the inaugural S4 Person of the Year Award at the Sand Sports Super Show Main Stage—a moment that celebrates both his vision and the lasting impact he’s made on the sand sports world.
Read the full release here.