GEICO Named Title Sponsor of the Sand Sports Super Show

Bonnier Events has signed a partnership with GEICO to serve as the title sponsor of the Sand Sports Super Show. The annual event is set for September 17-19 at the OC Fair & Event Center in Costa Mesa, Calif.


GEICO has been a part of Sand Sports Super Show and the Bonnier portfolio of events in the past. In addition to the Sand Sport Super Show, also is the title Sponsor of the GEICO Motorcycle Adventure Rally and Camp, which continues this fall in Southern California.


“We are thrilled to welcome GEICO as our Title Sponsor for the Sand Sports Super Show,” said Jonathan Moore, Executive Vice President, Events, Bonnier Corp. “We have a longstanding relationship with GEICO Motorcycle and that synergy will carry over very well to the Sand Sports Super Show. The Sand Sports Super Show continues to grow and evolve and with GEICO as part of the team, we look forward to producing another world-class event this year for all of our stakeholders and attendees.”


The GEICO Sand Sports Super Show brings hundreds of exhibitors to Southern California for the biggest and most exciting dune and sand sports expo in the world. Attendees can get up close to the latest UTVs/ATVs, Side x Sides, Sand Rails, accessories, apparel and a whole lot more, during a full weekend of festivities.


The GEICO Sand Sports Super Show offers something for everyone who enjoys the sand sports lifestyle. During the show, manufacturers launch new products and show off their innovations to the passionate and engaged crowd of enthusiast attendees. Many vendors will be offering special show exclusive deals and pricing.


Within the sand sports community, the GEICO Sand Sports Super Show plays a pivotal role in uniting and mobilizing enthusiasts, cultivating growth, and fostering safety awareness.